Paddle

Paddle is a London-based merchant of record. It legally resells software, app and AI products for its customers and takes on payments, sales tax, fraud, chargebacks, compliance and buyer support for a single fee. It is venture-backed. A $200M Series D led by KKR in May 2022 valued it at $1.4B (TechCrunch). Statutory group revenue was GBP 67.3m in 2024, up 18%, with a net loss of GBP 29.5m and GBP 88.3m of cash at year end (2024 accounts).

Average headcount was 284 in 2024. Paddle says it serves more than 10,000 companies and has processed $6B+ in transactions (vendor claim). In 2025 it added a $25M CIBC term loan and settled an FTC case for $5M. Jimmy Fitzgerald has been CEO since April 2023. Information here is as of October 21, 2026.

What does it sell?

Paddle Billing is the core platform: checkout, subscriptions, payments, tax, fraud, invoicing and reporting, launched August 2023. Around it sit Checkout with Apple Pay and Google Pay, local payment methods such as Pix, UPI and WeChat Pay, tax registration and remittance in 100+ jurisdictions, sales-assisted B2B invoicing with payment terms and virtual bank accounts, Retain for dunning and cancellation flows, free ProfitWell Metrics analytics, a web-monetization kit for mobile apps selling outside the app stores, and SDKs.

Segments are SaaS, downloadable software, digital products, mobile apps and gaming. North America was the largest region in 2024 at GBP 37.7m of revenue, read by OCR from a scanned filing. List pricing is 5% plus 50 cents per checkout transaction with no monthly fee and no cross-border surcharge, unchanged since 2022. High-volume sellers and products under $10 get custom pricing.

What does it ship for AI agents?

Shipped: an MCP server with 80+ tools (November 2025), a remote MCP server, agent skills, a Claude Code plugin and AI-native docs (May 2026), OAuth apps (June 2026), and Lovable Payments, a native merchant-of-record option inside Lovable’s AI app builder (April 2026). The AI Toolkit of October 20, 2026 bundles a Docs MCP, a Billing MCP with OAuth, agent skills, MCP Apps charts, a CLI and agent-driven account settings. Paddle cites quso.ai running 150+ pricing experiments through the Billing MCP (vendor claim).

Announced, not shipped: native usage-based billing, in private preview in early 2027. Until then Paddle relies on partner billing providers.

What does a buyer need to check?

• Reviews: G2 4.5 of 5 from 239 reviews. Trustpilot about 3.9 from about 11,200 reviews, mostly buyers [Unverified].
• Top complaints on G2: weak analytics, rigid subscriptions, fee increases and discount limits. Reddit threads describe accounts closed with little notice and payouts held 90 to 180 days [Unverified anecdotes].
• Regulation: the June 2025 FTC order is permanent and requires merchant screening, PSP reporting and clear subscription disclosure.
• Financials: the accounts say the company expects to need more capital before cash-flow breakeven. FY2025 accounts are not yet filed.
• Implementation: no timeline published. Solutions-architect implementation is sold with custom plans.

What to watch

• Stripe Managed Payments coverage, generally available since April 2026, in the Stripe changelog.
• Native usage-based billing reaching preview in early 2027, in the Paddle changelog.
• FY2025 statutory accounts, due by December 31, 2026, in Companies House filing history.
• Apple’s bid for a court-approved fee on linked-out purchases, in the Supreme Court docket [Unverified: current status].
• New CIBC charges registered in June and September 2026, in Companies House charges [Unverified: purpose].