How this site does its research
Every page on Ends at Cash states where its facts came from and what they can support. This page sets out the rules behind that, so a reader can check the work.
What counts as a source?
A source is a page anyone can open. Company sites, press releases, regulatory filings, government pages, analyst releases, named press coverage and review sites all count. A conversation, a sales demo, a private document or a figure from memory does not. Where a page blocked automated reading, the text says so and names where the claim was read instead.
Every fact that can be wrong carries a marker. (vendor claim) means the company said it and nobody checked. (third-party estimate) means an outside party guessed. (High), (Medium) and (Speculative) are the confidence the research assigns to a claim from the quality of what backs it. A number without a marker was read from a primary source.
How is a research study built?
A study starts with a question and a research window with fixed dates. Every claim inside it links to its source. The study page states its method, its source count and a confidence note that says what the evidence can and cannot show. Studies refresh on a stated cadence, and each refresh keeps the earlier edition’s findings visible where they changed.
No study on this site uses a survey the site ran itself yet. When one does, the page will state who was asked, how they were reached, the fieldwork dates and the screening rules before any result.
How is a company profile built?
Each profile comes from a teardown of the company’s public record. That covers its site, pricing page, press releases, filings, analyst placements, review sites and coverage in named press. The profile keeps the teardown’s confidence markers next to each fact. It uses four question headings on every company so profiles can be read side by side. The headings are what it sells, what it ships for AI agents, what a buyer needs to check, and what to watch.
A profile separates shipped from announced. A feature in a press release is announced. A feature a customer can use today is shipped. A beta is a beta. Where the record is thin, the profile says so instead of filling the gap.
Each profile carries an as-of date. Profiles are refreshed after 90 days or when a company announces something that changes the read.
How is momentum called?
Momentum describes the company’s direction in the market, not a threat to anyone and not a buy recommendation. Rising means the public record shows growth, funding, placements or product movement in the last year. Steady means a stable position with no strong signal either way. Declining means the record shows lost ground. Watch means it is too early or too mixed to call. The call is a judgment, made from the evidence in the profile, and it is revisited at each refresh.
How does the deal tracker work?
Each row is one deal as a public source states it. Amounts are copied as stated, so a reported figure stays “reported” and an undisclosed one stays “undisclosed”. The date is the announcement date where a source gives it, otherwise the completion date. For a funding round, the acquirer column holds the lead investor. A row never appears without a source link.
How are predictions scored?
Each prediction is recorded on the day it is made with a claim, a confidence level, a date it resolves and a scoring rule. The rule is written before the outcome is known and never edited. When the date passes, the prediction is marked correct, wrong or partial against that rule and the evidence used to score it is linked. The ledger shows the hit rate across every scored prediction.
What does the writing standard require?
No em dashes, no en dashes, no semicolons. The modal verbs are must, can and will. Plain words and short sentences. The first sentence of every page states what the page is or what it found. Headings on reference pages are the question a reader asks. No statistic is invented, and a page that needs a number nobody has supplied says so.
How do I cite or correct something?
Every study, dataset and profile has a Cite this block with a stable URL and a date. If something on this site is wrong, write to chris@chriscouch.ai with the URL and the source that contradicts it. Corrections are made on the page with the date they were made.