I have done both jobs.
I have owned a worldwide sales number. I also build agent runtimes, Voyage retrieval, and demo tooling with my own hands.
The last two years I have been building a shared knowledge system for a product team. Markdown is the source of truth. A graph is a disposable projection, not a second brain. Retrieval is standardized on Voyage embeddings and rerankers. Vector search sits next to the graph, so one query can do GraphRAG.
I shipped agents the field can actually run. One fills a sandbox through the product API. One writes the demo script and the talking points.
That is not a research program. That is how I work.
Career
I was SVP of Worldwide Sales and Business Development at Evolving Systems. I was VP of Sales at Invoiced from early stage through its acquisition by Flywire. I co-founded Transverse, the company behind TRACT, a real-time usage-based billing platform.
I now lead product and AI strategy for Flywire’s B2B vertical. I report to the Chief Product Officer.
This site
Essays are where I work a thesis in full. Predictions are timestamped and scored. Frameworks are the models behind the essays.
I write in public so the misses stay on the record.
Contact
Email chris@chriscouch.ai. I reply.
I still take a small amount of speaking work. Advisory is occasional, not the point of this site.